Sam Soh - Singapore SEO Consultant for International Web Portals

January 09 - PresentReed Business Information Asia
Manager, eTechnology
Key member of Reed Business Information SEO team, working with the Director, eTechnology in providing crucial statistics of each individual website and providing new innovations for the organization in terms of the online directions. Leading a team of 2 in design, development and SEO / search-friendly website implementations.

job scope (added on from Search Specialist below)
+ Identify standards and provide regular reports to the Management on data collected from WebTrends, Google Analytics, In-house tracking systems.
+ Partnering with colleagues from various Business Units on managing and improving quality of online sites (information and inventory) and data collection.
+ Initiating, monitoring and reporting progress of existing and new online solutions projects.
+ SEO Training - Conducting training as and when necessary for better web copywriting for our editors
+ Project leader, in charge of the team's project scheduling and resource management, as well as performance monitoring.
+ Coordinating / liasing with various members from DoubleClick to ensure that all campaigns are running smoothly.
+ Internet Marketing SEO - Research and implementations on new web sales / marketing products, such as online directories and Web 2.0 features like Wiki sites.

Current Completed Projects
+ B2B News Asia - News articles search engine with focus on Electronics, Manufacturing, Travel and Television industries. Web 2.0 powered. 13,000+ page views, 8,000+ visits and 7,000+ unique visitors per month. Currently indexed on Google at 3rd position for "b2b news".
+ Television Asia Annual Guide Online Directory - A comprehensive online directory portal with companies listings in the television industry.

other Reporting, Training & Management involvement
+ Sourcing new vendors for oursourced projects

March 08 - PresentReed Business Information Asia (RBI Asia)
Search Specialist
Responsible for optimizing of the 30 websites across countries worldwide such as Europe, China, Korea and Taiwan. Member of RBI Asia SEO team, working with the SEO / Web Development Manager. Leading the web team in design and SEO / search-friendly website implementations.

job scope
+ Liaising with the publishers on the implementations of the DART Rich Media Motif Ad, such as peel-downs, video and expanding ads.
+ Search Engine Optimization (SEO) for all Reed Business Information Asia's websites, including keyword researching, landing page optimization, link building.
+ Coordinate and supervise the planning, design and development of all Reed Business Information Asia's websites.
+ Gathering feedback from the Business Units, understanding their needs and contribute to new ideas and functions that would be suitable for each site.
+ Research and lead the launch of new features for the sites, such as RSS feeds advertisements and content syndication.
+ Support and coordinate with ad coordinators for text sponsorships, microsites, banners with DoubleClick DFP.
+ Project leader, in charge of the team's project scheduling and resource management, as well as performance monitoring.
+ Google Adsense analyzing & optimizing for keywords to obtain the highest CTR & CPM. (Adsense premium account)
+ Leading the Web Team in Google Adsense implementations to all our corporate websites for the best CTR. (eyeball tracking)
+ SEO Optimization - Restructuring our corporate websites HTML codes to tableless CSS for better SEO / search friendliness.
+ Web Analytics reporting with WebTrends and Google Analytics.
+ Internet Marketing SEO - Research and implementations on new web sales / marketing products, such as RSS feeds advertising & video advertising and lead generation.

Current Completed Projects
+ Control Engineering Asia (CE Asia) - tabless CSS, page rank: 6, 1930 pages indexed, optimized for keywords such as 'plant historian', 'powermill 9'.
+ OnScreenAsia website - tabless CSS, page rank: 6, 2280 pages indexed, optimized for keywords such as 'sony hvr-hd1000p', 'sigraph'.
+ EDN Europe website - tabless CSS, page rank: 6, 2790 pages indexed, optimized for keywords such as 'rectenna', 'optocoupler'.

other Reporting, Training & Management involvement
+ Creation of an audio webcast training seminar on the topic of "Meta Tagging" to help our print editors to understand how search engines reacts to the search queries.
+ Liaising with an external web service provider in India to design and create an online film grading system for the Asian Television Awards 2008.
+ Quality control of all websites created by other web designers and programmers.
+ Preparation of training workshops of SEO implementations to other web designers and SEO "know it all" workshops to publishers, editors, sales and marketing managers.
+ Google Adsense revenue and periodic updates on the new products & features for web sales / marketing.

August 06 - March 08Reed Business Information Asia (RBI Asia)
Webmaster/ Web Designer
Responsible for webmastering, web designing with SEO and web publishing of 26 websites across countries worldwide such as Europe, China, Korea and Taiwan. Member of RBI Asia SEO team, working with the SEO / Web Development Manager. Reporting to the Director of Publishing Services.

job scope
+ Designing, programming and SEO for all our 26 websites worldwide.
+ Webmastering, 24/7 support and maintenance of our RBI Asia servers.
+ Google Adsense research and implementations to all our corporate websites.
+ Web Analytics reporting with WebTrends and Google Analytics.
+ Research and implementations on new Web 2.0 & web marketing tools, such as RSS feeds and video advertising.

Major Completed Projects
+ Control Engineering Asia (CE Asia) website revamp with SEO considerations & implementations. (www.ceasiamag.com)
+ Brand new website - OnScreenAsia with SEO considerations & implementations. (www.onscreenasia.com)
+ EDN Europe website revamp with SEO considerations & implementations. (www.edn-europe.com)
+ Asian Television Awards 2007 website - Revamp and creation with Adobe Flash. (www.asiantvawards.com)
+ Logistic Insight Asia website revamp with SEO considerations & implementations. (www.logasiamag.com)
+ Electronics Manufacturing Asia (EMAsia) website creation and SEO implementations. (www.emasiamag.com)
+ Electronics Manufacturing Asia China (EMAsia-China) website creation and SEO implementations. (www.emasia-china.com)
+ TravelWeekly website creation and SEO implementations. (www.travelweeklyweb.com)

other Reporting, Training & Management involvement
+ Quality control of all websites created by other web designers and programmers.
+ Web projects scheduling.
+ Preparation of training workshops of SEO implementations to other web designers and SEO "know it all" workshops to publishers, editors, sales and marketing managers.
+ Member of the Editor's meeting held by our Managing Director. Involvement in the reporting of the website traffic, Google Adsense revenue and periodic updates on the new Web 2.0 features.

April 06 - August 06Activate Interactive Pte Ltd
Web Designer
Responsible for designing and creation of all design materials for both company's corporate identity and external clientele. Reporting to the Marketing Director.

job scope
+ Maintain existing websites such as Clubmed and Frasers Centrepoint and company's website.
+ Design and create print media such as namecards, brochures, standys and media kit front covers.
+ eNewsletters designing for email blasting.

major Completed Projects:
+ Marketing website for game "Steel Odyssey", with theme"PC-to-mobile connected experience".
+ Company brochure design for E3 exhibition held in United States, Los Angeles.
+ One year series of email blast design for a local fashion shoes client, Pazzion.

August 05 - March 06Fullhouse Communications Pte Ltd
Web Designer
Responsible for designing and creation of all design materials for both company's corporate identity and external clientele. Reporting to the Managing Director.

job scope
+ Designing, planning and producing external clientele website.
+ Network maintenance

major Completed Projects
+ Wedding & Travel Website (consists of a wedding planner module, wedding articles)
+ Beauté Spring Website (branding site for a local beauty products franchise)
+ Tang Renaissance Website (arts and culture website featuring soap opera)

Education

June 05 - June 08 SIM University
Bsc. Multimedia Design & Technology
Twelve modules including Project Management and Marketing Communications

July 00 - July 03 Temasek Polytechnic
Diploma in Computer Engineering
Modules include Web Programming in Java and Entrepreneurship, taught in Problem Based Learning (PBL) mode.

January 95 - January 98 Hua Yi Secondary School
GCE 'O' Levels
Subjects include Literature and History.

Certifications
+ Effective Presentation (Online course by NTU)
+ Creativity and Innovation: Increasing Personal Creativity (Online course by Ngee Ann Polytechnic)
+ Thinking Creatively (Online course by Ngee Ann Polytechnic)
+ Fostering a Creative Environment (Online course by Ngee Ann Polytechnic)

Publishing

OIC Events
Asian Publishing Convention (APC) 2008
Paid sessions on "Emerging Business Models for Mulimedia Publishing: How Content Is Core to Making Profits in Print, Online and Mobile Media".

Creativity

Adobe
Photoshop World 2007 & 2008, Adobe Master Tour 2008
Abobe seminars and training workshops held in Suntec City and Millennia Walk.

Search Engine Marketing / Optimization

TimeV
Search Engine Strategies (SES) 2007 in Xiamen, China
Sharing sessions with SEO gurus such as Rand Fishin - SEOmoz, Bill Hunt - IBM and Chris Sherman - Searchwise.

Reed Elsevier (Netherlands)
RBGSS Workshop 2006 by SEO team, Reed Elsevier (Netherlands)
Two days training session with our Netherlands' SEO team..

Languages
+ English - Fluent in speaking, listening and writing
+ Chinese - Fluent in speaking, listening and writing
+ Cantonese - Average in speaking and listening

software / Programming & Scripting knowledge
+ Adobe Media Server CS3 (new - April 2008)
+ Adobe Photoshop CS3
+ Adobe Dreamweaver CS3
+ Adobe Flash CS3
+ Adobe FlashPaper 2
+ MS Server 2003 (MS SQL with stored procedure, data backup, IIS setup)
+ DoubleClick for Publishers (DART DFP) - text sponsorship, rich media ads setup
+ Classic ASP / JSP / JavaScript / ActionScript 1.0 - 3.0

work related knowledge
+ SEO strategies and solution providing
+ Google Adsense analysis, keyword research & implementations (premium account, reporting on ad impressions, CTR, CPC)
+ Web traffic analysis with WebTrends and Google Analytics (reporting on navigation summary, navigation keywords)
+ DoubleClick ads tagging and reporting (reporting on ad impressions, CTR)
+ RSS Feeds and RSS feeds advertising for PC and mobile
+ Mobile Website (HTML, XML, ASP, RSS)